Bosch launches all-new Clear Advantage Wiper
The latest flat-blade wiper by Bosch offers unrivalled wiping performance in all weather conditions for safer mobility

Marginal Column

Contact person(s) for press inquiries:


Zann Hong

Manager, Automotive Aftermarket,

Customer Communication for Asia Pacific South-East

Robert Bosch (SEA) Pte Ltd

E-Mail

Tel: +656 5712 460


Lim Jia Yang

Senior Account Executive

Cohn & Wolfe Malaysia

E-Mail

Tel: +603 2035 5455

Content

Press Release | October 14, 2016

  • Bosch Clear Advantage Wiper delivers on Bosch’s commitment to safer mobility as part of Bosch’s vehicle safety campaign: “One Wrong Part Ruins Everything“
  • Easy installation with quick clip adaptor that fits 96% of all ASEAN vehicles
  • The “Bosch Rover“ to tour 90 locations in Peninsular Malaysia from October 2016 to January 2017


Petaling Jaya, Malaysia – Bosch Automotive Aftermarket recently announced the launch of its latest flat-blade wiper – the Bosch Clear Advantage, which provides superior performance for Asian cars even in extreme weather conditions.


“Bosch’s very first flat-blade wiper was developed back in 1999 and this technology remained relevant to the automotive industry until today. The huge improvement in wiping performance convinced drivers that it’s a valuable safety upgrade for their conventional wiper blade equipped vehicles.”

“Today, the same flat-blade technology is now the car manufacturers’ choice for an estimated 90% of new vehicles in Europe. The flat-blade technology trend has already started in Japan and we expect Asia to pick up the same trend in the coming years,” said Mr Pang Yoon Kong, Country Manager of Bosch Automotive Aftermarket, Malaysia.


Bosch flat-blade technology

For years, conventional wiper blades have been the standard. However, suspended rubber on conventional wiper blades often create differences in pressure points against windshields, leaving some sections of the windshield uncovered.


Bosch’s flat-blade technology incorporates a mono steel spring and an exclusive rubber formulation, allowing the Bosch Clear Advantage Wiper to apply even pressure along the entire wiper blade and windshield. This significantly improves wiping performance and ensures smoother, cleaner and quieter strokes.

Specifically engineered for tropical climate in Asia, Bosch Clear Advantage Wipers are able to deliver unparalleled wiping endurance, performing at optimum levels even after 200,000 wipe cycles.


For easy installation, the Bosch Clear Advantage Wiper comes equipped with a highly compatible quick clip adaptor. More importantly, the new Bosch flat-blade wiper fits 96 percent of vehicles in the ASEAN region.


The new Bosch Clear Advantage Wiper is now available at RM65 a pair on Lazada and major car accessory shops. For more information, please visit www.startwithbosch.com/my/ .


“Bosch Rover” to tour over 90 locations in Peninsular Malaysia

As part of its vehicle safety campaign, ‘One Wrong Part Ruins Everything’ and in conjunction with the launch of the Bosch Clear Advantage Wiper, the Bosch Rover will tour over 90 locations across Peninsular Malaysia. Targeted at the everyday driver, the campaign advocates safe driving and highlights potential dangers of underestimating the importance of quality and reliable car parts.

Taking place from October 2016 to January 2017, the Bosch Rover will make its appearance at business centers, hypermarkets, media houses and petrol stations. Visitors can look forward to interactive activities including lucky draws and contests, as well as promotional prices of selected Bosch automotive products.


Participants can join the Spin & Win contest for customers with purchases over RM70, a Facebook Photo Caption contest for non-purchasing customers, or a Time Challenge contest that measures the fastest contestant to remove and install a set of wipers. Winners stand a chance to win a pair of the newly introduced Bosch Clear Advantage Wipers.


Please visit www.startwithbosch.com/my for more information on the locations of the Bosch Rover.



About Bosch Automotive Aftermarket Division (AA)

The Automotive Aftermarket division (AA) provides the aftermarket and repair shops worldwide with a complete range of diagnostic and repair shop equipment and a wide range of spare parts – from new and exchange parts to repair solutions – for passenger cars and commercial vehicles. Its product portfolio includes products made as Bosch original equipment, as well as aftermarket products and services developed and manufactured in-house. More than 11,000 associates in 140 countries, as well as a global logistics network, ensure that some 450,000 different spare parts reach customers quickly and on time. In its “Diagnostics” operations, AA supplies testing and repair-shop technology, diagnostic software, service training, and information services. In addition, the division is responsible for the “Bosch Service” repair-shop franchise, one of the world’s largest independent chains of repair-shops, with some 15,000 franchises. In addition, AA is responsible for more than 500 “AutoCrew” partners.

Additional information can be accessed at www.bosch-automotive.com .


About Bosch in Malaysia

Bosch has been present in Malaysia since 1923, represented by Robert Bosch Sdn Bhd, with offices located in Selangor and Penang. In Malaysia, Bosch is active in the areas of Mobility Solutions, Industrial Technology, Consumer Goods, and Energy and Building Technology. The company has three manufacturing arms in Penang providing car multimedia systems, power tools and automotive steering. In 2015, Malaysia contributed sales of RM 664 million (153 million euro) and employed more than 2,600 associates.

Additional information can be accessed at www.bosch.com.my, www.facebook.com/BoschMalaysia


About Bosch Group

The Bosch Group is a leading global supplier of technology and services. It employs roughly 375,000 associates worldwide (as of December 31, 2015). The company generated sales of more 70.6 billion euros in 2015. Its operations are divided into four business sectors: Mobility Solutions, Industrial Technology, Consumer Goods, and Energy and Building Technology. The Bosch Group comprises Robert Bosch GmbH and its roughly 440 subsidiaries and regional companies in some 60 countries. Including sales and service partners, Bosch’s global manufacturing and sales network covers some 150 countries. The basis for the company’s future growth is its innovative strength. Bosch employs 55,800 associates in research and development at roughly 118 locations across the globe. The Bosch Group’s strategic objective is to deliver innovations for a connected life. Bosch improves quality of life worldwide with products and services that are innovative and spark enthusiasm. In short, Bosch creates technology that is “Invented for life.”

Additional information is available online at www.bosch.com, www.bosch-press.com, twitter.com/BoschPresse

*The sales figures disclosed for 2014 do not include the former joint ventures BSH Bosch und Siemens Hausgeräte GmbH (now BSH Hausgeräte GmbH) and ZF Lenksysteme GmbH (now Robert Bosch Automotive Steering GmbH), which have since been taken over completely.