90 years of driving innovation in wiper technology
Bosch flat-blade wipers engineered to fit Asian vehicles
Affordable quality parts for optimum driving experience

Marginal Column

Contact person(s) for press inquiries:


Zairynn Yazmi

Assistant Manager, Corporate Communications

Robert Bosch Sdn Bhd

E-Mail

Tel: +603 7966 3137


Zann Hong

Manager, Automotive Aftermarket,

Customer Communication for Asia Pacific South-East

Robert Bosch (SEA) Pte Ltd

E-Mail

Tel: +656 5712 460

Content

Press release | October 26, 2016

  • Bosch flat-blade wipers provides better wiping performance even in extreme weather conditions.
  • Bosch utilizes automated manufacturing and rubber development technology to deliver efficient, quality, and durable wipers.
  • “Made in Bosch” ensures consistent manufacturing standards and quality across all Bosch manufacturing facilities, worldwide.
  • German technology keeps Asian vehicles moving too.


Changsha, China – Bosch, a global supplier of automotive technology and services, reinforces its lead in wiping technology across Asia Pacific with the introduction of flat-blade wiping technology. Designed without the traditional metal frame, flat-blade wiper technology ensures even distribution of pressure across the wiper blades, regardless of the shapes of windscreen.


“In 1999, Bosch developed the first flat-blade in the market, and this technology is now car manufacturers’ choice for an estimated 90% of new vehicles in Europe. The flat-blade technology trend has also started in Japan and we expect the same trend to reach Asia in the coming years,” said Ms. Wang Yufeng, Director of Sales and Marketing Services for Bosch Automotive Aftermarket in Asia Pacific Southeast.


Bosch has taken the benefits of flat-blade technology and built on it with an exclusive rubber formula. Drivers will notice longer durability, a reduction in noise and remarkable wiping performance when driving in extreme weather conditions.


Quality wiping performance with Bosch flat-blade wiper technology

For years, conventional wiper blades have been the standard. Bosch flat-blade wipers are innovated to be bracketless to deliver even distribution of pressure along the entire blade, making flat-blades wipe more efficiently.


“Poor driver visibility of the road can lead to unfavorable consequences. Up to 70 percent of road accidents occur due to bad visibility, largely attributed to inconsistent wiping quality,” said Yufeng. “The beauty of Bosch flat-blade wipers lies in its unrivaled wiping performance in all weather conditions and ease of installation, making one’s driving experience safer and enjoyable”.


The exclusive rubber formula used in Bosch flat-blade wipers is resistant to cracks and damages from long-term ozone and sunlight exposure. Even after 200,000 wipe cycles, it still performs almost as well as when it was first installed. The quick clip adaptor enables drivers to install wipers quickly without hassle.


Bosch flat-blade wipers are now available on e-commerce platforms such as Lazada for countries like Malaysia (http://www.lazada.com.my/bosch-automotive-aftermarket), Singapore, Philippines, Indonesia, and Thailand and Bosch Automotive Shop for Australia. The new Bosch Clear Advantage Wiper is now available at RM65 a pair on Lazada and major car accessory shops. The Bosch flat-blade wipers are also available through Bosch authorized dealers in Asia.


“Made in Bosch”: Consistent manufacturing standards worldwide

The Bosch automotive plant in Changsha replicates the manufacturing standards, equipment and processes of Bosch’s lead automotive plant for wipers in Tienen, Belgium. “We are committed to deliver quality products from our Changsha plant. Robust design, reliable quality and superior service level are the focal points that we concentrate on to win and maintain customers’ trust.” said Dr. Norman Roth, Regional President for Bosch Electrical Drives for Asia Pacific.


Bosch has invested approximately RMB 70 million (9 million euros) since 2004 in research and development efforts, capabilities, and competencies at the plant in Changsha. The plant utilizes automation technology in manufacturing to attain quality assurance. Spanning a total of 82,000 square meters, the plant currently employs 4,640 associates, and features a 2,400 square meter research and development lab with facilities designed after the Bosch plant in Belgium.


“At Bosch, we are dedicated to continuous improvement and innovative ideas in our products to optimize the driver’s experience,” said Dr. Roth. “Due to the integration of advanced German technology, extensive experience in design, high manufacturing quality since 1927 and a successful localization strategy, Asian drivers are able to purchase Bosch quality parts at affordable prices”.


Bosch vehicle safety campaign - “One Wrong Part Ruins Everything”

Launched earlier this year, Bosch Automotive Aftermarket’s “One Wrong Part Ruins Everything” campaign advocates safe driving with quality and reliable car parts in Asia. Targeted at the everyday driver, the campaign highlights potential dangers of underestimating the importance of quality in auto parts.


Ms. Wang Yufeng commented, "We would like vehicle drivers to be aware of how one wrong auto part can ruin everything. It is important for drivers to see the importance of placing quality above price in their selection of an aftermarket part. Vehicle owners and mechanics can count on Bosch, knowing that their choice is what’s best for their vehicle’s performance and safety”.


For more #GetitRight tips, visit www.startwithbosch.com.



About Bosch Automotive Aftermarket Division (AA)

The Automotive Aftermarket division (AA) provides the aftermarket and repair shops worldwide with a complete range of diagnostic and repair shop equipment and a wide range of spare parts – from new and exchange parts to repair solutions – for passenger cars and commercial vehicles. Its product portfolio includes products made as Bosch original equipment, as well as aftermarket products and services developed and manufactured in-house. More than 11,000 associates in 140 countries, as well as a global logistics network, ensure that some 450,000 different spare parts reach customers quickly and on time. In its “Diagnostics” operations, AA supplies testing and repair-shop technology, diagnostic software, service training, and information services. In addition, the division is responsible for the “Bosch Service” repair-shop franchise, one of the world’s largest independent chains of repair-shops, with some 15,000 franchises. In addition, AA is responsible for more than 500 “AutoCrew” partners.

Additional information can be accessed at www.bosch-automotive.com.


About Bosch in Malaysia

Bosch has been present in Malaysia since 1923, represented by Robert Bosch Sdn Bhd, with offices located in Selangor and Penang. In Malaysia, Bosch is active in the areas of Mobility Solutions, Industrial Technology, Consumer Goods, and Energy and Building Technology. The company has three manufacturing arms in Penang providing car multimedia systems, power tools and automotive steering. In 2015, Malaysia contributed sales of RM 664 million (153 million euro) and employed more than 2,600 associates.

Additional information can be accessed at www.bosch.com.my, www.facebook.com/BoschMalaysia


About Bosch Group

The Bosch Group is a leading global supplier of technology and services. It employs roughly 375,000 associates worldwide (as of December 31, 2015). The company generated sales of 70.6 billion euros in 2015. Its operations are divided into four business sectors: Mobility Solutions, Industrial Technology, Consumer Goods, and Energy and Building Technology. The Bosch Group comprises Robert Bosch GmbH and its roughly 440 subsidiaries and regional companies in some 60 countries. Including sales and service partners, Bosch’s global manufacturing and sales network covers some 150 countries. The basis for the company’s future growth is its innovative strength. Bosch employs 55,800 associates in research and development at roughly 118 locations across the globe. The Bosch Group’s strategic objective is to deliver innovations for a connected life. Bosch improves quality of life worldwide with products and services that are innovative and spark enthusiasm. In short, Bosch creates technology that is “Invented for life.”

Additional information is available online at www.bosch.com, www.bosch-press.com, twitter.com/BoschPresse.